Enrollment & Marketing

The Division of Enrollment and Marketing works to strengthen Bellarmine University's enrollment and expand its profile, in support of the university's strategic plan.

Mission

To develop, implement and assess a comprehensive set of student and people-centered strategies and tactics — in a collaborative and collegial manner — to support and advance the university’s mission and vision, including the short and long-term enrollment, reputational and branding objectives.

Vision

To become the national leader in delivering best-in-class services and implementing innovative, cutting-edge student and people-centered strategies and tactics by coordinating and collaborating with internal and external stakeholders to facilitate optimal experiences and results.

The Division is led by Lauren Keeling and consists of the following offices:

• Graduate Admission
• Undergraduate Admission
• Financial Aid
• Enrollment Management
• Enrollment Communication & Marketing

About Lauren Keeling

Lauren Keeling was appointed Interim Vice President for Enrollment and Marketing in July 2024 after 14 years of experience growing and diversifying Bellarmine's enrollment. She oversees undergraduate and graduate admission, financial aid, enrollment partnerships and marketing. Most recently, Keeling served as the university's Associate Vice President of Enrollment Management and Dean of Admission, with daily oversight of employees who carry out most of the university's enrollment functions. She has worked in all aspects of enrollment management, marketing, communication, undergraduate and graduate admission, financial aid, admission operations, data analytics and strategic enrollment partnerships.

She has supported migrations and implementation of new enterprise resource planning and customer relationship management software, as well as in-house enrollment strategies and institutional positioning platforms. Before her current role, she served Bellarmine as an assistant vice president of enrollment, senior associate dean of admission, associate dean of admission, assistant dean of admission, senior admission counselor and admission counselor. 

Keeling, a Louisville native, earned an undergraduate degree in broadcast journalism from Western Kentucky University and a graduate degree in communication from Bellarmine.